Last Saturday, we were the honoured guests of a very well organised and intimate blogger event organised by McDonald’s UK, as part of their current Happy Readers campaign. McDonald’s Happy Readers campaign was created to put more books into the hands of families, with recent research from the National Literacy Trust showing that only half of children enjoy reading and almost one in seven don’t have a book of their own. Since the campaign launched, McDonald’s has fast become one of the UK’s biggest book distributors and have given away over 32.8m million books via their Happy Meals and online. Young at Art, Northern Ireland’s leading arts provider for children and young people, were invited along for an “extraordinary” story telling session and they did marvelously in bringing to life excerpts from Roald Dahl’s “Matilda” to the utter delight of their young audience! The choice of Matilda for the story telling session was not coincidental, as in a new inter-generational UK survey by McDonald’s, the book, first published in the UK in 1988, was revealed …