Last Saturday, we were the honoured guests of a very well organised and intimate blogger event organised by McDonald’s UK, as part of their current Happy Readers campaign.
McDonald’s Happy Readers campaign was created to put more books into the hands of families, with recent research from the National Literacy Trust showing that only half of children enjoy reading and almost one in seven don’t have a book of their own. Since the campaign launched, McDonald’s has fast become one of the UK’s biggest book distributors and have given away over 32.8m million books via their Happy Meals and online.
Young at Art, Northern Ireland’s leading arts provider for children and young people, were invited along for an “extraordinary” story telling session and they did marvelously in bringing to life excerpts from Roald Dahl’s “Matilda” to the utter delight of their young audience!
The choice of Matilda for the story telling session was not coincidental, as in a new inter-generational UK survey by McDonald’s, the book, first published in the UK in 1988, was revealed to be the most read book in Belfast, with 56% of book lovers having been enthralled by the story.
We loved the special attention the children received from the moment we arrived: the warm welcome, the face painting and the interaction with the lovely (and very talented!) Young At Art actresses, all made possible by the intimate space and the lovely settings!
We were delighted to learn of the new Happy Studio app and its new Roald Dahl feature, which allows for some quite special sound effects while the eight specially created books, included in the Happy Meal at the moment, are being read :-)! There are also plenty of other activities the app provides for the smaller children, which we did try out while there, like puzzles and dot to dot activities.
We enjoyed a morning of fun, learned so much about the amazing work of the Happy Readers campaign and we left with a host of brilliant tips from the National Literacy Trust to make reading more fun at home and get our family to read even more together!
Do check my little reader in this video of the event:
Disclaimer: we were invited as bloggers to the event and were served a McDonald’s meal of our choice. The opinions expressed in this blog post are entirely our own.