October 27, 2014 Leave a comment
These are two very big words, fairness and loyalty.
Two very big words we would love our children to learn the meaning and appreciate the value of. Easier said than done, you would tell me, especially if you are a conscious parent who is aware of the realities of the world we live in.
Teaching about fairness and loyalty goes against the grain of what the society is innately teaching our children from when they are babies. The strongest gets the toy, if mummy isn’t there to watch out. The loud one gets the attention most of the time, if the presence of a responsible grown-up isn’t there to mediate the conflict. The glittery, shallow offers skim the milk and skin us of hard-earned cash if we don’t explain to our little ones that not everything that looks good on TV is actually a stimulating and valuable toy to be had.
I was very impressed to learn that one bank is trying to break the mold and make a difference by offering their existent customers a fair and loyal service. The NatWest Hello campaign aims at keeping its existent customers content by making them aware of a missed payment before charging them a fee and by keeping the ISA rates level, for both new and existing customers. No favoritism and unfair play to other banks by attracting their customers with bogus starter offers but an internal policy aimed at providing loyal customers the best deals!
It gives me a glimmer of hope, this new NatWest initiative. It makes me feel a bit happier about Emma growing up in a world that is not only focused on the sensational and rewarding the novelty factor. I want her to grow in a world that is still passing on “traditional” values like respect for the elders, loyalty to your friends, compassion for the weaker.
In a world where the banks have been blamed for the worst, it is refreshing to see a bank initiative focusing on improvement at ground level. Much appreciated, NatWest!
I’m working with BritMums and NatWest on this project and have been compensated to write this post but all opinions expressed are my own.